To further understand, think about your own search habits. The previous section already gives us an idea about the importance of SEO. This means that your SEO work should be done page by page. Search Engines index pages(!), not your website as a whole. Now, let’s make one thing clear about SEO:
It’s about optimizing websites so that search engines understand relevance value and rank it accordingly on search. SEO refers to the process of making your site better for search engines. This is where search engine optimization comes into play. Search engine bots now are capable of understanding contextualized information (text, structure, and non-text content) on your website and index based on different factors, such as relevance and authority. Once you create a website, search engine bots crawl your website to understand the information it contains and index it accordingly, so that it appears in related search results. How do they determine their search rankings? Imaginably, there are a vast amount of websites out there which cover similar topics.Ī search engine like Google, indexes web pages (if not otherwise determined) – Imagine it as one of those old, yellow phone books, only in a digital format. To understand what SEO is, it’s necessary to know how search engines like Google, Bing, and others work. This SEO for beginners guide will introduce you to the concept of search engine optimization and explain how to optimize your website to increase traffic.
To successfully build a digital marketing strategy, you have to master search engines. SEO for beginners: 10 Steps to optimizing your website now!ĭid you know that around 64% of organic traffic comes from search? Only ca.
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